Announcements from Apple Media Event: March 07, 2012

I decided to do a completely new post to house all the updates from the Apple Media Event that was on March 7th, 2012.

So let us take a look at what they did announce.

Apple CEO Tim Cook first talked about how Apple is at the forefront in leading the revolution of Post-PC devices such as the iPod, iPhone and iPad.  We’re in a world of where the personal computer is no longer the center of our digital lives.  We are in a world where the devices we need most need to be more personal and portable.  The iPad is now defined as a category all of its own, it is reinventing portable computing and it’s out-stripping the competition.

Apple sold 315 million iOS Devices – iPod Touch, iPad, iPhone – through last year, 62 million in quarter four of 2011.

iOS 5.1

Released: March 07, 2012

  • Siri is now available to Japan customers.
  • Photos can now be deleted from Photo Stream.
  • Camera shortcut now always available on the Lock Screen of iPhone 4s, iPhone 4, iPhone 3G and iPod Touch (4th Generation)
  • Camera face detection now highlights all detected faces.
  • Redesigned Camera app for iPad.
  • Genius Mixes and Genius Playlists for iTunes Match subscribers.
  • Audio for TV Programs and Films on iPad optimized to sound louder and clearer.
  • Podcast controls for playback speed and a 30-second rewind for iPad.
  • Addresses bugs affecting battery life.
  • Fixes an issue that occasionally caused audio to drop for outgoing calls.

There is now 585,000 apps on the App store.  25 Billion apps downloaded with the 25 Billionth app downloaded in China.  There is now 100 million iCloud customers, which now get 1080p support for movies and can re-download previous purchases on any device to upgrade.


Apple introduced an updated AppleTV to its arsenal, now offering support for 1080p video.  They have even updated the tired looking user interface to a more streamlined one and more inline with iOS devices with icons.

The new AppleTV will maintain its $99 price tag and is expected to be release on March 16th, 2012.

The New iPad

Apple sold 15.4 million iPads in Q4 of 2011.  The original idea for creating the iPad was not just to create a new product, but a new category of device.  In order to do that, the iPad had to be the best device for doing some of the things you do most often on a computer.  When iPad users were asked, what their favorite device was for email, web browsing, reading and gaming, they responded “iPad”.  This is remarkable for a two year old device.

The iPad now has more than 200,000 apps specifically designed for the device.  More than a hundred tablets were released by various companies last year, and none have even come close to the user experience of the iPad.

The new iPad sports a Retina Display with a resolution of 2048 x 1536, with Apple claiming that it ‘redefines the category Apple created with the original iPad’.  The display now gives 44% greater color saturation.

It also features an A5X Processor with Quad-Core Graphics, a new iSight Camera, 5 megapixel rear camera, backside illuminated sensor on the back, 5-Element Lens, IR Filter, and ISP built into the A5X Chip.

  • HD Video Recording 1080p
  • Siri-like voice dictation with microphone option on the keyboard, and with US English, British, Australian, German and Japanese languages supported.
  • Support for 4G LTE.
  • Continues to support 3G.
  • iPad can be used as a personal Wi-Fi Hotspot (if carrier supports it)
  • Battery life is the same as its older brother 10 hours, but with 9 hours on 4G.
  • 9.4mm thick, weighs 1.4 lbs (iPad 2 was 1.33 lbs and 8.8mm thick).
  • All the stock apps have been updated and optimized for the new display.
  • Existing apps will be scaled up and text automatically rendered for higher-resolution display.


WiFi Only ($499 – 16Gb, $599 – 32Gb and $699 – 64Gb)

WiFi + 4G ($629 – 16Gb, $729 – 32Gb and $829 – 64Gb)

Apple have reduced the pricing of the iPad 2 at $399 for the 16Gb WiFi Only and $529 for the 16Gb WiFi + 3G.

The new iPad launches on March 16th, 2012 in the following countries: United States, Canada, United Kingdom, France, Germany, Switzerland, Japan, Hong Kong, Singapore, and Australia.

New iPad Television Commercial

iPhoto for iPad

With the introduction of the Retina display means that the new iPad has a much higher resolution than some screens out there, and for this reason lends itself really well to editing photographs.  For this reason, Apple has seen fit to extend its range of stock applications, beyond GarageBand and iMovie, and include iPhoto for iPad.

iPhoto for iPad offers a wide range of editing features, including auto-enhancements, like horizon-finder for straightening your photographs, fixing contrast issues.  Whilst brush palettes offer a number of tools, including red-eye removal, lighten, sharpen, soften and darken.  It can also handle images up to 19 megapixels.

iPhoto for iPad is scheduled to be released today (March 07, 2012) and will be priced at $4.99 inline with the other apps.

Other Releases

  • New versions of Pages, Keynote, Numbers updated for Retina Display. Free update if already purchased, same $9.99 price otherwise.
  • Updated GarageBand. Smart Strings, Note editor, iCloud integration. $4.99 or free update for previous owners. “Jam Sessions” allow multiple iPads to be used to create a band.
  • iMovie updated. Adds Movie Trailer creation, with visual storyboards like iMovie for OS X.  Price is $4.99, free update for current owners.


The Apple Media Event Video can be found over at Apple here.